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Sony Ericsson Appoints iris to Manage its Global Activation Strategy

Posted on March 19, 2008
Filed Under Top News |

iris to handle global integrated campaigns across sports marketing, retail and sales promotion

              
 Sony Ericsson has announced last week  that it has appointed integrated marketing agency iris to handle its global activation strategy, following a competitive pitch. As its global activation agency, iris will be responsible for implementing integrated campaigns across all of Sony Ericsson’s sports marketing properties, retail business and sales promotion work.
 

The appointment is part of Sony Ericsson’s move to increase integration across all of its marketing activity as well as drive efficiency and greater consumer engagement. With this is mind, iris will also provide strategic and creative leadership for Sony Ericsson’s $88m global title sponsorship of the Sony Ericsson Women’s Tennis Association (WTA) Tour. Read More About It

 

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