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Sony Ericsson’s enter in Football after having a greate success in Tennis (Sony Ericsson sponsors UEFA Champions League)

Posted on April 5, 2008
Filed Under Top News |

Sony Ericsson has launched a pan-European integrated campaign for its sponsorship of the UEFA Champions League.
The REPLAY campaign, which has been created by digital agency Iris, promotes the handset manufacturer’s Cyber-Shot phones.
A website encourages visitors to share and watch clips of football tricks. It’s supported by a mobile site and a range of further digital activity including a viral tricks video and banner ads.

In-store activity allows fans
… to play a specially designed REPLAY game.

Timo Maassmann, global marketing manager for Sony Ericsson, said the campaign aimed to motivate football fans to capture their favourite tricks. Read More About It
"We’ve put the Cyber-Shot handset at the heart of an inspiring football campaign," he said.

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