Usher and Sony Ericsson Ready to Rock North American Mobile Lovers

Posted on June 6, 2008
Filed Under Top News, OFF TOPIC |

Sony Ericsson announced in last month that five-time Grammy Award-winning artist Usher will headline Sony Ericsson’s Walkman music phone campaigns in North America. The partnership covers the United States and Canada, in addition to more than twenty countries in Europe and will include title sponsorship rights for Usher’s North American tour later in the year. Sony Ericsson will engage in joint marketing activities with exclusive wireless operator, AT&T in the United States.

Usher will discuss the details of the partnership and make a surprise announcement at a press conference at the Sony Club at the Sony Building in New York City on May 28^th.

“This partnership with Usher is the ideal campaign for us to build on the leadership that we’ve established in the mobile music arena,” said Karen Morris, Sony Ericsson vice president of marketing in North America. “Consumers will be able to get the ultimate mobile music experience, thanks to Sony Ericsson and Usher.”

“New and exclusive content from Usher’s new album and tour on AT&T is the kind of mobile content our customers have come to expect,” said Andy Wilson, vice president, marketing for AT&T’s wireless operations. “This program with Sony Ericsson allows our customers to connect with Usher wherever they have their mobile phone.”

Usher echoed those sentiments saying, “This is a great partnership for me as an artist. The Sony Ericsson brand is young and vibrant and with the new Walkman phones making a lot of noise, it’s perfect timing for us all.”  Read More About This

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